Briefcase- Thumbnails and Branding ideas
New Proposition
I have been researching different food services such as "Gousto" or Hello Fresh" and most of them are incredibly expensive and the people that need the fresh food boxes the most can't easily obtain them. So, I decided to expand and develop my idea to be a way for the older generation who are allotment or greenhouse holders to subscribe and donate their vegetables and produce to this charity so that then we can send fresh food delivery boxes with recipes written by the older generation to the people in the community who need it the most. The way this charity will find the disadvantaged people is by sending out letters to be handed out at food banks, asking whether their family needs an extra help and they can apply.
The main names I prefer are; Helping hands, Roots, Green Thumb and Home Grown. The problem with most of these are that they are cliches. I thin k each of these names have been used and done before. The issue with "Roots" is that it's just one word and doesn't fully explain what I want to do with my proposition.
Out of these design idea my favourite ones are of the hands holding. It represents everything I want to do with this brand. I want to connect communities through gardening. I like the idea of the leaf growing out of the thumb however when looking up if companies had similar names, a lot of companies had similar logos too. The house logos aren't successful because they look too basic and childlike. I will develop them further. And some of the other home grown drawings are either too busy or too simple.

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