Briefcase- Propostion
Background For my project I will be bridging the gap between the ageing community and the youth. I will do this by- addressing the differences between the two age groups and allowing them to communicate and apply and teach skills that they have obtained through their contrasting experiences. This will help both groups thrive and become aware of issues they never thought about. While doing this I will encourage both groups to think differently about sustainability and how to contribute to their society. Client Brief I will be applying my knowledge of sustainability to help my client to spread awareness of ways we can help create change. My client wants me to create an integrated print and video campaign that addresses an issue related to the ageing society. What is the problem this creative work is trying to solve? The problem I am trying to solve is food waste and over consumption of unhealthy foods. I will fix this by connecting the older and younger gener...