Briefcase- Development of ideas and experimentation

Quick Thumbnail Designs  

Here are a few developed ideas for my briefcase project. Even though I still haven't com up with a name for my brand yet i decided to develop logo ideas for the project. I wanted all of them to replicate the idea of help and kindness while keeping the idea of it being green and organic there too. The best one I drew is definitely the shaking hands. I think it gets straight to the point, the thumbs up are nicely illustrated but I think it looks it a drawing for a children's book instead of a business. 

Here are some more developed name ideas and different types of typography to use with each brand name. The most successful ideas are; "Grow To Give", "Green Living" and "Rooted". "Grow To Give" tells the audience exactly what this company is about, I also like the font I used and how I've positioned the words and the colour of the typography. "Green Living" is also a strong contender this is because the name is simple and effective; it helps disadvantaged people to live healthier while positively impacting the environment. "Rooted" is also effective because its just one word, however I don't think it tells you much of the brand itself. 

Here's a quick mock up of another design for "Grow to Give". I like the idea of having hands holding out either to give something or to receive. The typography I did for this illustration looks rushed so going forward I will tweak it. I like the colour of green I used and to white on top. I think I need to change the "to" into white instead of black.