Briefcase development- Green Living

Icons for leaflets

Here are some icons I have designed for my leaflet. I wanted to make sure they all were in the same colour palette so that it is easy to distinguish that they are there to help. The first icon is to represent food boxes however, I think the carrot is too intricate for the design and although they are simplistic it looks a bit off. the second icon at the top is representing a tick. It's a very interesting design, however, I think it looks too similar to the Vegan logo that is put on food packaging. The third is to represent care and support, this design is very successful as its very simple yet it's also clever in how it shows help. The fourth design is to represent the allotments and the process that the allotment holders go through to help the families. 

 

I improved the two top ideas to look more attractive and unique to my brand. They turned out successful however I think that the leaf on the box can be a little bit distracting to what Green Living is. The light colours of the second design is appealing and the tick is clear and easy to understand. 

This is the start of my development for a pop-up banner I am working on for Green living, I wanted to make sure that there was an interesting picture of a greenhouse in the background so that the idea of the brand is understood straight away. I wanted to stick to a green colour palette so that when I add bright colours on top they will stand out. I also made sure the typography was a lot darker than my previous logo. 

New Storyboard for animation